Organisations we’ve worked with
Pulse pressure-tests your boldest strategic ideas in 4 weeks — giving you real market evidence, customer insight and functional prototypes you can act on. So the big bets are backed by proof, not opinion.
Your teams are built for delivery, not exploration. Executive bandwidth is consumed by operations — strategic ideas stall because no one owns them end-to-end. The headcount, time and skills to run rapid experiments don't exist inside your organisation. Innovation stays on the agenda but never makes it into the calendar.
Untested ideas don't stay cheap. They either drain millions at scale-up — or die slowly as zombie projects no one will stop. Agile disruptors are testing and launching while traditional players are still writing the business case. Speed of learning is the new competitive moat.
Capital committee decisions need hard data and external validation — not internal enthusiasm packaged in a presentation. Without real market evidence, even the best ideas get stuck in consensus loops. The longer the cycle, the weaker the signal.
If this is where you are, Pulse was built for you. We turn stalled consensus into a clear go/no-go — in weeks, not quarters.
Get Unstuck →We do not just ask whether an idea is exciting. We pressure-test it across desirability, feasibility, viability and scalability — so leaders know whether customers want it, whether it can be built, whether the economics work, and whether it can grow beyond a one-off pilot.
Senior practitioners who speak the language of operators, engineers and capital committees — not just startup playbooks. We've been inside the organisations we now advise.
Scaled multi-billion-pound innovation pipelines inside global enterprises. Built and launched products. Designed digital platforms. Led programmes from concept to market — and know when to stop.
Run six-month studies or stop at a presentation. Better to stop a weak idea in 4 weeks than after 2 years of investment.
Every sprint ends with material your CFO and board can act on the same day it lands — go/no-go recommendation, ROI model, risk maps, GTM insights and a board-ready evidence pack.
"Better to stop a weak idea in 4 weeks than after 2 years of investment."
Every sprint ends with material your board, CFO and capital committee can act on the same day it lands.
We show the stopped ones too. Click any project to read more.
Confidential Corporate + Earth Observation Start-up
Ideate a product to help an AEC company enhance their offering in the emergent nature space, creating pull-through opportunities for their existing environmental services — in a market where no clear product or commercial model yet existed.
Multiple research, conceptualisation, rapid prototyping and testing cycles assessing desirability, feasibility and viability. Identified the opportunity, built and validated a concept with clients, scouted the nature-tech landscape for a data partner, co-developed a functional prototype, and ran client demos to inform go-to-market strategy.
A digital product that helps asset owners understand the impact of nature on their businesses — translating biodiversity, water availability, climate risk, soil conditions and social context into understandable business metrics around financial, operational and reputational risk.
Confidential Corporate
Ideate a high-margin, high-revenue business model in the critical metals space with sustainability at its core — helping the client find a differentiated position in an emerging market before competitors moved in.
Research, conceptualisation, rapid prototyping and testing cycles assessing desirability, feasibility and viability. Identified an opportunity, built and validated a concept with positive client feedback, and scouted the DeFi landscape for token, financial and tech partners.
A suite combining a verification service and trading platform that independently quantifies residual materials in physical assets — converting them into financial-grade data for financing, trading or reuse. Acting as a bridge between engineering and finance to unlock hidden asset value as an auditable, investable asset class supporting circular economy and decarbonisation outcomes.
A functional prototype was built and validated with cross-sector buyers before viability analysis concluded the economics were structurally insufficient at the required scale.
Viability assessment revealed a lack of internal alignment and structurally weak unit economics at the required scale. Stopping it early avoided significant committed capital and 12–18 months of misallocated resource.
Confidential Engineering Firm + Global Mobility Data Partner
Define a differentiated value proposition combining a leading engineering firm's insight with a global mobility partner's behavioural and mobility data — helping transport authorities move from reactive crash analysis to proactive, data-driven risk management and intervention.
Client discovery and validation with transport authorities to understand needs, decision drivers and constraints. Shaped the value proposition, explored business model options, and defined the full partnership strategy between the two organisations — clarifying roles across data, analytics, engineering, sales and delivery.
A strategic partnership integrating the mobility partner's big data on near-miss events with the engineering firm's machine learning and engineering expertise — providing precise, actionable insights to identify and mitigate high-risk areas before crashes occur. Enabling proactive safety planning, strategic infrastructure investment, and targeted interventions for vulnerable road users.
Confidential Corporate — validated with 40 potential clients
Ideate a high-margin, circular business model in the energy supply chain — unlocking value from the scarcity of critical metals jeopardising the global energy transition.
Divergent primary and secondary research identified an opportunity in mine tailings. Co-created concepts, validated with SMEs, built a prototype, tested with 40 potential clients, then pivoted from a digital passport to an assessment and scenario modelling solution — validated in a qualitative session while assessing technology, partnerships and economics in parallel.
Viability analysis revealed the economics to be structurally marginal — with recoverable metals representing a very small fraction of tailings composition, and net value per tonne insufficient to drive board-level decisions without a regulatory trigger mandating tailings treatment. Requires significant improvements in recovery efficiency or legislative pressure to become viable.
Senior practitioners only. The people who've held the risk, run the room, and made the call — now helping others do it faster.
A seasoned innovation strategist with deep expertise turning early-stage ideas into commercially viable propositions. Dharan has led innovation pipelines, shaped IP strategies and built go-to-market approaches for some of the world's largest enterprises — bringing the discipline of a strategist and the instincts of a builder to every sprint.
A business advisory and transformation leader who turns strategic ambiguity into investment-ready propositions. Sofianna brings experience across major programmes, operating models and venture validation — shaping the commercial case, stakeholder narrative and delivery route needed to move bold ideas from boardroom intent to action.
A product designer and researcher who bridges the gap between customer insight and buildable solutions. Juan has designed and developed digital platforms across complex, regulated industries — running customer discovery, prototyping and usability testing to ensure what gets built is what the market actually needs.
We map your idea to the sprint framework — no obligation. You leave with a clearer view of what's testable and what isn't.
Agree hypotheses, success criteria and sprint parameters. Fixed scope, fixed fee, NDA signed before the first working session.
Week 1 starts. You get weekly evidence read-outs throughout — and a board-ready go / no-go on the final day.
Tell us what you're considering. We'll come back within two working days with an honest read on whether a sprint makes sense.
We sign before the first call.
Fixed-scope, fixed-fee sprints.
Every sprint run by people who've made the call.